Travel around Italy with its posters

“Viaggio in Italia – per un’estate italiana” (Travel around Italy – for an italian summer) is a new campaign launched by the Italian Ministry for Culture and Tourism (MIBACT) in collaboration with ENIT, Italian Touring Club and the Association of the most beautiful italian villages, to promote slow tourism in Italy this incoming summer.

It is a digital campaign that intends to showcase the beauties of Italy (the most famous, but also the small villages and the less famous areas) through a selection of the advertisement posters that made Italy famous all over the world. The posters come from the National Museum Collezione Salce in Treviso and are collected on www.beniculturali.it/estateitaliana and shared on social media with the hashtag #viaggioinitalia and promoting the photographic flash mob “Art you ready?”.

More info (in italian) here: https://www.beniculturali.it/mibac/export/MiBAC/sito-MiBAC/Contenuti/MibacUnif/Comunicati/visualizza_asset.html_1716803770.html

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